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Month: November 2017

Liftoff Launches View-Through Attribution for Mobile Apps

Liftoff Platform

Liftoff Launches View-Through Attribution for Mobile Apps

27 Nov 2017 | Andry Supian

5 Effective Strategies for A/B Testing Ad Creatives

Mobile Heroes

5 Effective Strategies for A/B Testing Ad Creatives

27 Nov 2017 | Kartick Narayan

Marketing an App in the Current “Freemium” Landscape

Trends

Marketing an App in the Current “Freemium” Landscape

20 Nov 2017 | Morgan Friberg

Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List

Mobile Fraud

Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List

14 Nov 2017 | Morgan Friberg

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

Mobile Heroes

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

13 Nov 2017 | Xi Tong

Marketing Your Mobile App to Android Users

Mobile Marketing

Marketing Your Mobile App to Android Users

10 Nov 2017 | Morgan Friberg

Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500

Company News

Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500

9 Nov 2017 | Morgan Friberg

Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming

Mobile Fraud

Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming

8 Nov 2017 | Andreas Naumann

4 Tips for Improving Your Programmatic Advertising ROI

Programmatic Advertising

4 Tips for Improving Your Programmatic Advertising ROI

7 Nov 2017 | Morgan Friberg

Dynamic Advertising for Mobile: Best Practices

Dynamic Advertising

Dynamic Advertising for Mobile: Best Practices

5 Nov 2017 | Morgan Friberg

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