Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index

By Scott Reyburn | February 8, 2022

Liftoff + Vungle had a big rankings haul in Singular’s 2022 ROI Index released today.

We combined for the second-most placements in this year’s report among the different 30 ad partners that placed in at least one list, amassing a total of 34 rankings.

Singular formulated their discoveries for the 2022 installment of the ROI Index based on an analysis of over $20 billion in ad spend (up from close to $10 billion in 2021), approximately 5,000 apps, and around 300 select ad networks.

According to the methodology described in the report, Singular ranked ad networks by the following three positive factors: overall ad spend, return on investment, and the number of advertisers that use them. The MMP provider also took into consideration one negative factor: ad fraud.

Liftoff + Vungle ranked in several top lists for ROI, including:

Android: best ROI ad networks – Top global ad partners
Android: best ROI ad networks – Top gaming ad partners
Android: best ROI ad networks – Top non-gaming ad partners
iOS 14.5, 15, and up: best ROI ad networks – Top global ad partners
iOS 14.5, 15, and up: best ROI ad networks – Top gaming ad partners
iOS 14.5, 15, and up: best ROI ad networks – Top non-gaming ad partners

In this year’s report, Singular only created retention rankings for Android. That didn’t stop us in ranking in all of the top lists for retention that matter, including:

Android: highest retention ad networks – Top global ad partners
Android: highest retention ad networks – Top gaming ad partners
Android: highest retention ad networks – Top non-gaming ad partners

Get your hands on the Singular 2022 ROI Index.