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Fresh News & Insights for App Marketers

Blog > App Install Campaigns

How Incrementality Testing Works

App Install Campaigns

How Incrementality Testing Works

26 Jun 2018 | David Bennet

Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing

App Install Campaigns

Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing

23 Jul 2017 | Morgan Friberg

The State of User Targeting in the Mobile Marketing World

App Install Campaigns•Best Practices•Mobile Heroes

The State of User Targeting in the Mobile Marketing World

5 Apr 2016 | James Peng

When Spring is in the Air, So is Dating App Engagement

App Install Campaigns•Mobile Heroes

When Spring is in the Air, So is Dating App Engagement

9 Mar 2016 | Trace Ronning

App Marketers Score Black Friday Deals on Acquiring New Users

App Install Campaigns•Mobile Marketing

App Marketers Score Black Friday Deals on Acquiring New Users

9 Dec 2015 | Trace Ronning

Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns

App Install Campaigns•Best Practices

Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns

23 Mar 2015 | Dennis Mink

Mobile Ad Performance Tracker

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