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Fresh News & Insights for App Marketers

Blog > Best Practices

Best Practices•Programmatic Advertising

Is allowlisting helpful for ad campaigns?

18 Aug 2022 | Audrey Moore

6 Ways to Wow Users With Your In-App Video Ad Creative

Ad Creative•Best Practices

6 Ways to Wow Users With Your In-App Video Ad Creative

9 Aug 2022 | Natalie Suthons

For International Women’s Day, Leading Women in Mobile Share Their Advice

Best Practices•Mobile Marketing

For International Women’s Day, Leading Women in Mobile Share Their Advice

7 Mar 2022 | Ruoji Tang

Winner Takes All: An Expert’s Strategies For Social Casino Success

Winner Takes All: An Expert’s Strategies For Social Casino Success

27 Oct 2021 | James Haslam

Explaining the Learning Phase

Explaining the Learning Phase

4 Aug 2021 | James Haslam

What’s a plist and why should you care?

What’s a plist and why should you care?

10 Mar 2021 | Nicole Bansal

What happens to Re-Engagement Post-IDFA?

What happens to Re-Engagement Post-IDFA?

10 Mar 2021 | Henry Wang

SKAD vs SKAN vs SKAdNetwork: What’s the Difference?

SKAD vs SKAN vs SKAdNetwork: What’s the Difference?

4 Mar 2021 | Henry Wang

Liftoff is ready for iOS 14.5. Are you?

Liftoff is ready for iOS 14.5. Are you?

4 Mar 2021 | Henry Wang

Track SKAdNetwork compatible inventory

Track SKAdNetwork compatible inventory

4 Mar 2021 | Sofia Leonova

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

12 Feb 2021 | Andry Supian

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