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Fresh News & Insights for App Marketers

Blog > Best Practices

6 Tips for Spotting and Preventing Mobile Ad Fraud

Best Practices•Mobile Heroes

6 Tips for Spotting and Preventing Mobile Ad Fraud

4 Nov 2016 | Adrián Sarasa Cantán

How Non-Holiday Mobile Marketers Conquer the Holidays

Best Practices•Mobile Heroes

How Non-Holiday Mobile Marketers Conquer the Holidays

1 Nov 2016 | Colette Nataf

Get Real With User Reviews in Your Mobile Ads

Best Practices•Mobile Heroes

Get Real With User Reviews in Your Mobile Ads

3 Oct 2016 | Mick Weinstein

Scaling Growth at Mobile-First Startups: Challenges and Tips

Best Practices•Mobile Heroes

Scaling Growth at Mobile-First Startups: Challenges and Tips

19 Sep 2016 | Trace Ronning

How we optimize UA channels to increase user retention in the CBS Sports app

How we optimize UA channels to increase user retention in the CBS Sports app

7 Sep 2016 | Trace Ronning

Want to Win Black Friday? Acquire New Mobile Shoppers in September

Best Practices•Trends

Want to Win Black Friday? Acquire New Mobile Shoppers in September

21 Jul 2016 | Trace Ronning

3 Tips for Designing Killer Mobile Ads

Ad Creative•Best Practices

3 Tips for Designing Killer Mobile Ads

24 May 2016 | Trace Ronning

What I Learned My First Two Months Running Mobile Re-engagement at Smule

Best Practices•Mobile Heroes

What I Learned My First Two Months Running Mobile Re-engagement at Smule

12 May 2016 | Alessandra Sales

The Secret to More App Users? Talk to Your Product Team

Best Practices•Mobile Heroes

The Secret to More App Users? Talk to Your Product Team

4 May 2016 | Trace Ronning

Beyond App Install Ads: 3 Complementary User Acquisition Channels

Best Practices•Customer Spotlight

Beyond App Install Ads: 3 Complementary User Acquisition Channels

12 Apr 2016 | Vivian Chang

The State of User Targeting in the Mobile Marketing World

App Install Campaigns•Best Practices•Mobile Heroes

The State of User Targeting in the Mobile Marketing World

5 Apr 2016 | James Peng

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