Liftoff and Vungle

Company News

Mark Ellis by Mark Ellis | August 24, 2021

Today, we are excited to announce that Liftoff and Vungle have entered into a definitive merger agreement. This combination will create one of the world’s largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. 

Liftoff and Vungle currently operate as strong, complementary partners within the marketing ecosystem, each with proven track records of delivering innovative industry solutions. Liftoff’s best-in-class technology enables mobile app marketers to acquire and retain high value users at scale, by delivering more than two billion engaging ads each day across more than 500,000 mobile apps in more than 140 countries through advanced machine learning, prediction intelligence and creative optimization capabilities. Vungle operates one of the largest and most diverse mobile monetization platforms, with 100k+ direct SDK integrations across leading mobile app publishers and 15k individual content creators across its influencer marketing platform, in addition to a broad suite of capabilities across user acquisition, creative technologies, and content analytics. 

Combining two scaled and highly compatible market leaders will create an end-to-end platform that systematically improves the effectiveness of mobile advertising and provides greater scale and enhanced capabilities for mobile developers to build, advertise and monetize their apps. The merger will enable our combined company to continue to serve the industry with world-class solutions, fueled by market-leading product and technical innovation. 

This is an exciting time for not only our new organization but for the industry as a whole.  Thank you to our customers and partners for your support and trust in allowing us to work with you in growing your businesses. We are looking forward to this next phase of growth and innovation, ensuring a deepening partnership with you in the years ahead. Onwards!

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