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Fresh News & Insights for App Marketers

Blog > cpi

Why Do Cost Metrics Change?

Best Practices

Why Do Cost Metrics Change?

12 Nov 2020 | James Haslam

Returning to the Basics. Is CPM Buying Still King?

Mobile Heroes

Returning to the Basics. Is CPM Buying Still King?

15 Oct 2018 | Sergey Grytsuk

How to Attribute Installs to Influencer Marketing

Best Practices•Mobile Heroes

How to Attribute Installs to Influencer Marketing

14 May 2018 | Mike Phu

Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing

App Install Campaigns

Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing

23 Jul 2017 | Morgan Friberg

Mobile Ad Performance Tracker

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