We’re Hiring!
Solutions
Product
Resources
Heroes
Blog
Get Started

We’re Hiring!
Solutions
Product
Resources
Heroes
Blog
Get Started

English

Fresh News & Insights for App Marketers

Blog > idfa

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

Liftoff Platform

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

8 Oct 2021 | April Tam

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns With Liftoff

Customer Spotlight

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns With Liftoff

15 Oct 2020 | James Haslam

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

Liftoff’s Approach to User Acquisition in a Post-IDFA World

Liftoff’s Approach to User Acquisition in a Post-IDFA World

18 Aug 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

IDFA•Programmatic Advertising

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

3 Aug 2020 | Phil Crosby

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

iOS 10’s “Limit Ad Tracking” Impact and FAQ

Mobile Marketing

iOS 10’s “Limit Ad Tracking” Impact and FAQ

22 Sep 2016 | Morgan Friberg

Search for:

Most Popular (Last 90 days)

Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
7 Ways to Scale Your Affiliate Program
How Programmatic Ad Buying Is Changing Mobile Advertising

Get fresh news & content from app marketers

Categories

Ad Creative
App Install Campaigns
App Performance
Best Practices
Company News
Customer Spotlight
Dynamic Advertising
Events
Featured
General
IDFA
Liftoff Platform
Liftoff Report
Mobile Fraud
Mobile Heroes
Mobile Marketing
Programmatic Advertising
Q&A
RTB
Trends
Videos

Tags

a/b testing ad creative analytics appsflyer attribution awards benchmarks best practices careers channels creatives culture data employee spotlight gaming gaming apps growth idfa inc. magazine index inside liftoff ios liftoff culture machine learning mau2019 mobile ad fraud Mobile Heroes mobile marketing mobile user acquisition partners performance marketing post-IDFA programmatic Q&A re-engagement report research retargeting shopping apps thought leadership trends and benchmarks UA user acquisition winning women in mobile

Solutions

Our Approach
Liftoff for Gaming Apps
Liftoff for Shopping Apps
Liftoff for Subscription Apps
Liftoff for Agencies
Liftoff for Brands

Product

App Monetization
User Acquisition
Re-Engagement
Analytics
Fraud Prevention
Machine Learning
Creative Services
Cost Per Revenue

Resources

Ad Tracker
Blog
Case Studies
Events
Guides & Reports
Mobile Heroes
No IDFA? No Problem
Podcasts
Videos
Webinars

Our Network

AlgoLift
GameRefinery
JetFuel
TreSensa
The Plug
Vungle

Company

About Us
Careers
Contact Us
Engineering at Liftoff
Liftoff Brand Guidelines
Liftoff Gives
Reporting API
Login

© 2022 Liftoff | Privacy Policy | Terms of Service

English

This site uses cookies: Learn more.