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Fresh News & Insights for App Marketers

Blog > idfa

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

Liftoff Platform

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

8 Oct 2021 | April Tam

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns With Liftoff

Customer Spotlight

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns With Liftoff

15 Oct 2020 | James Haslam

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

Liftoff’s Approach to User Acquisition in a Post-IDFA World

IDFA

Liftoff’s Approach to User Acquisition in a Post-IDFA World

18 Aug 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

IDFA•Programmatic Advertising

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

3 Aug 2020 | Phil Crosby

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

iOS 10’s “Limit Ad Tracking” Impact and FAQ

Mobile Marketing

iOS 10’s “Limit Ad Tracking” Impact and FAQ

22 Sep 2016 | Morgan Friberg

Liftoff and Vungle

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