• No IDFA? No Problem
  • Solutions
    • Our Approach
    • Liftoff For Gaming Apps
    • Liftoff for Shopping Apps
    • Liftoff for Subscription Apps
    • Liftoff for Agencies
    • Liftoff for Brands
    • Work With Us!
  • Product
    • Product
    • Acquisition
    • Re-Engagement
    • Analytics
    • Fraud Prevention
    • Machine Learning
    • Creative Services
    • Cost Per Revenue
  • Resources
    • View All
    • Case Studies
    • Events
    • Guides & Reports
    • Mobile Heroes
    • Videos
    • Webinars
    • Podcasts
  • Heroes
  • Blog
  • Get Started
  • No IDFA? No Problem
  • Solutions
    • Our Approach
    • Liftoff For Gaming Apps
    • Liftoff for Shopping Apps
    • Liftoff for Subscription Apps
    • Liftoff for Agencies
    • Liftoff for Brands
    • Work With Us!
  • Product
    • Product
    • Acquisition
    • Re-Engagement
    • Analytics
    • Fraud Prevention
    • Machine Learning
    • Creative Services
    • Cost Per Revenue
  • Resources
    • View All
    • Case Studies
    • Events
    • Guides & Reports
    • Mobile Heroes
    • Videos
    • Webinars
    • Podcasts
  • Heroes
  • Blog
  • Get Started
ENEN
  • English

Fresh News & Insights for App Marketers

Blog > idfa

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

Liftoff Platform

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

8 Oct 2021 | April Tam

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns With Liftoff

Customer Spotlight

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns With Liftoff

15 Oct 2020 | James Haslam

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

Liftoff’s Approach to User Acquisition in a Post-IDFA World

IDFA

Liftoff’s Approach to User Acquisition in a Post-IDFA World

18 Aug 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

IDFA•Programmatic Advertising

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

3 Aug 2020 | Phil Crosby

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

iOS 10’s “Limit Ad Tracking” Impact and FAQ

Mobile Marketing

iOS 10’s “Limit Ad Tracking” Impact and FAQ

22 Sep 2016 | Morgan Friberg

Liftoff and Vungle

Most Popular (Last 90 days)

  • How to Attribute Installs to Influencer Marketing
  • How to Successfully Scale Up Google UAC Campaigns
  • Sam's Club On Mobile Marketing Metrics, Creatives, and Opportunities

Get fresh news & content from app marketers

Categories

  • Ad Creative
  • App Install Campaigns
  • App Performance
  • Best Practices
  • Company News
  • Customer Spotlight
  • Dynamic Advertising
  • Events
  • Featured
  • General
  • IDFA
  • Liftoff Platform
  • Liftoff Report
  • Mobile Fraud
  • Mobile Heroes
  • Mobile Marketing
  • Programmatic Advertising
  • Q&A
  • RTB
  • Trends
  • Videos

Tags

a/b testing ad creative analytics appsflyer attribution automation awards benchmarks best practices careers channels creatives culture data employee spotlight gaming gaming apps growth idfa index inside liftoff ios liftoff culture machine learning mau2019 mobile ad fraud Mobile Heroes mobile marketing mobile user acquisition partners performance marketing post-IDFA programmatic Q&A re-engagement report research retargeting shopping apps thought leadership trends and benchmarks UA user acquisition winning women in mobile

Solutions

  • Our Approach
  • Liftoff for Gaming Apps
  • Liftoff for Shopping Apps
  • Liftoff for Subscription Apps
  • Liftoff for Agencies
  • Liftoff for Brands

Product

  • App Monetization
  • User Acquisition
  • Re-Engagement
  • Analytics
  • Fraud Prevention
  • Machine Learning
  • Creative Services
  • Cost Per Revenue

Resources

  • Ad Tracker
  • Blog
  • Case Studies
  • Events
  • Guides & Reports
  • Mobile Heroes
  • No IDFA? No Problem
  • Podcasts
  • Videos
  • Webinars

Our Network

  • AlgoLift
  • GameRefinery
  • JetFuel
  • TreSensa
  • The Plug
  • Vungle

Company

  • About Us
  • Careers
  • Contact Us
  • Engineering at Liftoff
  • Liftoff Brand Guidelines
  • Reporting API
  • Login
© 2021 Liftoff  |  Privacy Policy  |  Terms of Service
English
  • English
This site uses cookies: Learn more.