No IDFA? No Problem
Solutions
Product
Resources
Heroes
Blog
Get Started

No IDFA? No Problem
Solutions
Product
Resources
Heroes
Blog
Get Started

English

Fresh News & Insights for App Marketers

Blog > ios

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

Liftoff’s Approach to User Acquisition in a Post-IDFA World

Liftoff’s Approach to User Acquisition in a Post-IDFA World

18 Aug 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

IDFA•Programmatic Advertising

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

3 Aug 2020 | Phil Crosby

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

9 Nov 2018 | Lomit Patel

Mobile App Retention in Korea

Mobile App Retention in Korea

10 Oct 2018 | Tara Verma

2016 Mobile Index Analysis: iOS vs Android

2016 Mobile Index Analysis: iOS vs Android

9 Nov 2016 | Morgan Friberg

Q3 Mobile User Acquisition Trends to Watch

Liftoff Report•Mobile Heroes

Q3 Mobile User Acquisition Trends to Watch

3 Nov 2015 | Dennis Mink

How Ad Blocking in iOS 9 Could Help Mobile App Publishers

Featured•Mobile Heroes

How Ad Blocking in iOS 9 Could Help Mobile App Publishers

2 Oct 2015 | Dennis Mink

Search for:

Most Popular (Last 90 days)

How to Attribute Installs to Influencer Marketing
How to Successfully Scale Up Google UAC Campaigns
Sam's Club On Mobile Marketing Metrics, Creatives, and Opportunities

Get fresh news & content from app marketers

Categories

Ad Creative
App Install Campaigns
App Performance
Best Practices
Company News
Customer Spotlight
Dynamic Advertising
Events
Featured
General
IDFA
Liftoff Platform
Liftoff Report
Mobile Fraud
Mobile Heroes
Mobile Marketing
Programmatic Advertising
Q&A
RTB
Trends
Videos

Tags

a/b testing ad creative analytics appsflyer attribution automation awards benchmarks best practices careers channels creatives culture data employee spotlight gaming gaming apps growth idfa index inside liftoff ios liftoff culture machine learning mau2019 mobile ad fraud Mobile Heroes mobile marketing mobile user acquisition partners performance marketing post-IDFA programmatic Q&A re-engagement report research retargeting shopping apps thought leadership trends and benchmarks UA user acquisition winning women in mobile

Solutions

Our Approach
Liftoff for Gaming Apps
Liftoff for Shopping Apps
Liftoff for Subscription Apps
Liftoff for Agencies
Liftoff for Brands

Product

User Acquisition
Re-Engagement
Analytics
Fraud Prevention
Machine Learning
Creative Services
Cost Per Revenue

Resources

Ad Tracker
Blog
Case Studies
Events
Guides & Reports
Mobile Heroes
No IDFA? No Problem
Podcasts
Videos
Webinars

Company

About Us
Careers
Contact Us
Engineering at Liftoff
Liftoff Brand Guidelines
Reporting API
Login

© 2021 Liftoff | Privacy Policy | Terms of Service

English

This site uses cookies: Learn more.