Liftoff PlatformIntroducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT8 Oct 2021 | April Tam
Customer SpotlightWith Non-Personalized Traffic, Murka’s ROAS Increased by 3%16 Sep 2020 | James Haslam
Customer SpotlightCPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff10 Sep 2020 | James Haslam
Customer SpotlightPlayrix runs non-personalized UA campaign with Liftoff, CPAs decrease10 Aug 2020 | James Haslam
IDFA•Programmatic AdvertisingHere Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare3 Aug 2020 | Phil Crosby
Best Practices•Customer Spotlight•IDFAMarketers’ Thoughts on Upcoming Changes to the IDFA30 Jul 2020 | James Haslam
Best PracticesHow Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts9 Nov 2018 | Lomit Patel
Liftoff Report•Mobile HeroesQ3 Mobile User Acquisition Trends to Watch3 Nov 2015 | Dennis Mink