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Fresh News & Insights for App Marketers

Blog > ios

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

Liftoff Platform

Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

8 Oct 2021 | April Tam

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

Liftoff’s Approach to User Acquisition in a Post-IDFA World

Liftoff’s Approach to User Acquisition in a Post-IDFA World

18 Aug 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

IDFA•Programmatic Advertising

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

3 Aug 2020 | Phil Crosby

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

9 Nov 2018 | Lomit Patel

Mobile App Retention in Korea

Mobile App Retention in Korea

10 Oct 2018 | Tara Verma

2016 Mobile Index Analysis: iOS vs Android

2016 Mobile Index Analysis: iOS vs Android

9 Nov 2016 | Morgan Friberg

Q3 Mobile User Acquisition Trends to Watch

Liftoff Report•Mobile Heroes

Q3 Mobile User Acquisition Trends to Watch

3 Nov 2015 | Dennis Mink

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