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Fresh News & Insights for App Marketers

Blog > mobile marketing

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

Best Practices

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

9 Nov 2018 | Lomit Patel

Returning to the Basics. Is CPM Buying Still King?

Mobile Heroes

Returning to the Basics. Is CPM Buying Still King?

15 Oct 2018 | Sergey Grytsuk

Mobile App Retention in Korea

Trends

Mobile App Retention in Korea

10 Oct 2018 | Tara Verma

A Day in the Life of a Growth Marketer

Mobile Heroes

A Day in the Life of a Growth Marketer

30 Sep 2018 | Mike Van Kempen

How IMVU Uses Machine Learning to Scale Mobile User Acquisition

Mobile Heroes

How IMVU Uses Machine Learning to Scale Mobile User Acquisition

12 Sep 2018 | Lomit Patel

How to Successfully Scale Up Facebook User Acquisition Campaigns

Best Practices•Mobile Heroes

How to Successfully Scale Up Facebook User Acquisition Campaigns

14 Aug 2018 | Lomit Patel

Prime Day Isn’t Just For Amazon

Trends

Prime Day Isn’t Just For Amazon

2 Aug 2018 | Dennis Mink

4 Best Practices for a Modern Email Strategy

Best Practices

4 Best Practices for a Modern Email Strategy

20 Jul 2018 | Dottie Schrock

How Incrementality Testing Works

App Install Campaigns

How Incrementality Testing Works

26 Jun 2018 | David Bennet

Marketing a News App in the Age of Trump

Ad Creative•Mobile Heroes

Marketing a News App in the Age of Trump

19 Feb 2018 | Fabien-Pierre Nicolas

Learning from Your App’s Active Users for Better Marketing Outcomes

Mobile Marketing

Learning from Your App’s Active Users for Better Marketing Outcomes

7 Oct 2017 | Morgan Friberg

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