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Blog Accelerate, User acquisition
Grow Your Streaming Audience With Liftoff & Kochava’s New Guide

Blog Machine Learning
Introducing Cortex, Liftoff’s Next-Generation ML Platform

Event
GDC SF 2025

Event
Digiday Publishing Summit 2025

Event
Happy Hour Galera

Blog AppRefinery, Performance Marketing
Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights

Event
AGS LA 2025

Blog App-to-web, Performance Marketing, User acquisition
Unlocking iGaming Success: Navigating Programmatic Advertising Challenges

Event
AppsFlyer MAMA San Francisco 2025

Case Study In-App Bidding, Non-Gaming, SDK
Moovit Boosts Ad Revenue with Liftoff Monetize’s In-Line Ads

Blog Non-Gaming
Webinar Recap: Busting Ad Monetization Myths in Non-Gaming Apps

Webinar AppRefinery
Unlock the Secret to Winning Big: Driving User Engagement in iGaming

Podcast GameRefinery
Episode 61: Looking Forward - What We Expect to Dominate Mobile Gaming in 2025

Event
ICE Barcelona 2025

Blog Creative, GameRefinery, User acquisition
How to Harness User-Generated Content for Effective User Acquisition

Report Non-Gaming
2025 Non-Gaming Ad Monetization Trends Report

Blog Non-Gaming
Just Arrived! Liftoff’s Non-Gaming Ad Monetization Trends Report

Webinar SKAdNetwork
iOS Measurement 101: iOS SKAN Campaign Set Up

Blog Gaming, User acquisition
7 Insights From Our Q&A With Rovio’s Kentaro Sugiura and Liftoff’s Christie Crable

Podcast GameRefinery
Episode 60: Mobile Gaming in 2024 - Exploring the Top Trends That Dominated the Year

Blog App-to-web, Performance Marketing, User acquisition
2025 UA Planning: Incorporating Non-Traditional Targeting and Optimizations

Blog SKAdNetwork
What Happened to SKAN 5? Breaking down Apple’s AdAttributionKit

Blog Brand Marketing, Brand Safety, User acquisition
Unlocking the Power of Mobile App Supply for Brand Advertisers: A Deep Dive into the Vungle Exchange

Blog Accelerate, Performance Marketing, Re-engagement, User acquisition
Maximizing Campaign Effectiveness with Device Language Targeting

Case Study Creative, User acquisition
Binance Beats D7 ROAS Goals by 30% in Key Markets

Blog Gaming
Analyst Bulletin: Mobile Game Market Review October 2024

Report Accelerate, User acquisition
The Mobile Marketing Guide for Streaming Apps

Blog Gaming, User acquisition
How Chinese Game Developers Can Grow Their Gaming Apps Overseas

Blog Finance
How to Boost User Engagement for Finance and Crypto Mobile Apps

Podcast GameRefinery
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage

Webinar Machine Learning, Non-Gaming
Busting Ad Monetization Myths in Non-Gaming Apps

Webinar GameRefinery
Unlocking Growth with IP Collaborations: LiveOps Success Stories and Future Trends

Blog Awards, Company
Performance Index 17: Liftoff Takes Home Dozens of Top 10 Accolades

Blog Finance, Privacy, Re-engagement
10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar

Blog Gaming
Analyst Bulletin: Mobile Game Market Review September 2024

Webinar Creative, User acquisition
Creative Formats That Win

Case Study Non-Gaming, SDK
Audiomack Increased Revenue Per Request by 50% with App Open Ads

Blog Creative, Performance Marketing, User acquisition
Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps

Podcast Creative, User acquisition
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA

Webinar Creative, User acquisition
Tapping Motivations: Designing Apps that Resonate With Users

Blog Gaming
Analyst Bulletin: Mobile Game Market Review August 2024

Event
Maximize Customer Lifetime Value Workshop

Blog Gaming
Breaking Down the Biggest Trends Shaping the Mobile Gaming Landscape

Event
Gamesforum London 2024

Event
UA Society Summit 2024

Webinar
State of Re-engagement and Emerging Trends

Webinar Finance, User acquisition
Cashing In: Boosting User Engagement for Finance & Crypto Apps

Blog Awards, Company
Liftoff Makes It Eight Straight Inc. 5000 Fastest-Growing Private Companies List Rankings

Blog Gaming
Analyst Bulletin: Mobile Game Market Review July 2024

Blog Company, Creative, Product
Introducing Liftoff Exclusive Ad Formats

Event
AGS San Francisco 2024

Blog User acquisition
How Consumer Apps Are Winning the Competition for Time and Attention

Blog Machine Learning, Performance Marketing
AI and ML in Ad Tech: Understanding the Key Differences

Blog Gaming, Performance Marketing
The Casual Gaming Insights Mobile Marketers Need to Know in 2024

Case Study Creative, User acquisition
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC

Podcast GameRefinery, Gaming
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive

Report Accelerate, User acquisition
2024 Guide to Growing Chinese Gaming Apps Overseas

Blog Gaming, User acquisition
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas

Blog Performance Marketing, SKAdNetwork
Webinar Recap: Learning About Source Identifiers and SKAN

Blog Gaming
Analyst Bulletin: Mobile Game Market Review June 2024

Event
ChinaJoy 2024

Blog Performance Marketing, SKAdNetwork
What Is SKAdNetwork and How Does It Impact Mobile Marketing?

Blog Creative, Generative AI
Webinar Recap: Generative AI in Mobile Ad Creatives

Podcast Gaming, Generative AI, User acquisition
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game

Blog Gaming
Analyst Bulletin: Mobile Game Market Review May 2024

Event
AGS São Paulo 2024

Event
Appsflyer MAMA São Paulo

Event
Appsflyer MAMA México

Blog Gaming
Analyst Bulletin: Mobile Game Market Review April 2024

Blog Gaming, Performance Marketing
6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level

Podcast GameRefinery, Gaming
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

Webinar
Generative AI in Mobile Ad Creatives

Webinar User acquisition
Competition For Time and Attention - Enhancing User Engagement

Webinar
iOS Acquisition Deep-dive

Blog Creative, Generative AI
5 Ways to Boost Creative Performance With Generative AI

Report GameRefinery, Gaming, User acquisition
2024 Casual Gaming Apps Report

Blog GameRefinery, Gaming, User acquisition
Introducing Liftoff’s 2024 Casual Gaming Apps Report

Blog Gaming
Analyst Bulletin: Mobile Game Market Review March 2024

Blog GameRefinery, User acquisition
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA

Podcast GameRefinery, Gaming
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners

Case Study Accelerate, Gaming, User acquisition
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff

Blog Company, GameRefinery, Product
Audience Engagement Insights for the Full Mobile Ecosystem

Blog Gaming
Analyst Bulletin: Mobile Game Market Review February 2024

Blog Mobile Heroes
We Want You at Mobile Apps Unlocked 2024

Event
Ladies Who Lead Mobile Mixer

Event
Liftoff Experience Sphere

Event
Behind Closed Apps

Blog Awards
Discover the Winners of the 2024 Mobile GameDev Awards

Blog Performance Marketing, Privacy, User acquisition
FAQ on the Digital Services Act (DSA)

Blog Gaming, Performance Marketing
Celebrate International Women’s Day With 11 Insights From Women in Mobile Gaming

Blog Awards, Company
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index

Report Accelerate, Creative, User acquisition
2024 Mobile Ad Creative Index

Blog Creative, User acquisition
Get It Now! Liftoff’s 2024 Mobile Ad Creative Index

Webinar GameRefinery, Gaming
Maximizing Player Engagement and Retention with Live Events

Blog Gaming
Analyst Bulletin: Mobile Game Market Review January 2024

Webinar
Unraveling the Future and Revenue Potential of Mobile Banner Ads

Webinar
Women in Mobile: Shaping Careers & Future of Tech

Blog Creative, Generative AI
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends

Event
PGC SF 2024

Blog Awards, Gaming
Announcing the 2024 Mobile GameDev Awards

Event
2024 Mobile GameDev Awards

Blog Product, SDK
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification

Event
AGS LA 2024

Blog Privacy, Product, SDK
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests

Blog Mobile Heroes, Performance Marketing
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes

Podcast GameRefinery, Gaming
Episode 53: Predicting the Biggest Mobile Game Trends in 2024

Blog Performance Marketing
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides

Webinar
Creatives that Convert: Mastering Creative Optimization in 2024

Case Study Accelerate, Shopping, User acquisition
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM

Report Accelerate, User acquisition
2024 App Marketer Survey

Blog Performance Marketing, User acquisition
It’s Here! Liftoff’s Newest App Marketer Survey

Podcast GameRefinery, Gaming
Episode 52: Exploring the Top Five Trends That Dominated 2023

Blog Creative, User acquisition
How to Tap Into Player Motivations and Build Better Playable Ads

Blog Machine Learning, Product
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features

Blog Gaming, User acquisition
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition

Blog Creative, Performance Marketing
Unlocking the Power of UGC Creatives With Liftoff Influence

Podcast Gaming, User acquisition
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue

Blog Brand Safety
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety

Blog Awards, Company
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings

Blog Gaming
How Mobile App Developers Boost Engagement With Season-Based Systems

Report Accelerate, Mobile Heroes, User acquisition
2023 Supply Path Optimization Guide

Blog Accelerate, User acquisition
Liftoff’s 2023 Guide to Supply Path Optimization

Blog Gaming
Can You Unlock More and Spend Less by Going Around the App Stores?

Webinar
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business

Blog User acquisition
What the Rise of Hybrid-Casual Games Means for Advertisers

Event
IGDC 2023

Blog Re-engagement
7 Mobile App Re-Engagement Best Practices Proven to Drive Results

Podcast GameRefinery, Gaming
Episode 50: The top 3 trends in the Chinese mobile game market in 2023

Case Study Accelerate, Creative, User acquisition
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate

Blog Creative
How Triple-Page Ads Are Delivering a New Creative Experience

Blog Creative, User acquisition
It’s Here! Liftoff’s 2023 Holiday Guide for E-Commerce Apps

Report Accelerate, Mobile Heroes, Shopping, User acquisition
2023 Holiday Guide for E-Commerce Apps

Blog Machine Learning, Product
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance

Blog Re-engagement
Why Android Re-Engagement Matters, Now More Than Ever

Podcast GameRefinery, Gaming
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile

Event
Under the Sea: AGS SF Happy Hour

Podcast GameRefinery, Gaming
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep

Event
Midtown Mixer with Liftoff, DoubleVerify, and Taboola

Blog Company
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”

Blog Creative, User acquisition
4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit

Podcast Gaming
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga

Webinar
Subscription App-ssential Insights for Attracting & Retaining Customers

Blog Awards, Company
For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List

Case Study Gaming, In-App Bidding, SDK
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads

Podcast GameRefinery, Gaming
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events

Case Study GameRefinery, Gaming
How GameRefinery Helped Ubisoft Find The Right Social Features

Webinar Creative, User acquisition
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions

Report Mobile Heroes, User acquisition
2023 The State of App Marketing for Subscription Apps

Blog Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps 2023

Event
Chinajoy 2023

Blog
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue

Case Study GameRefinery, Gaming
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions

Webinar
Using Generative AI Tools to Power Mobile Marketing Strategy

Report Accelerate, GameRefinery, Gaming
2023 Midcore Gaming Apps Report

Blog Accelerate, GameRefinery, Gaming
Out now! 2023 Midcore Gaming Apps Report

Podcast GameRefinery, Gaming
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry

Event
AGS São Paulo 2023

Webinar
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players

Event
Vegas Golden Hour

Blog Accelerate, GameRefinery, Gaming
3 Must-Know Changes to Mobile Game Player Motivations in 2023

Event
Poolside ParTee

Event
Women in Mobile Marketing Masters Brunch

Blog
Liftoff Is Coming to Mobile Apps Unlocked 2023

Report Accelerate, GameRefinery, Gaming
2023 Casual Gaming Apps Report

Blog Accelerate, GameRefinery, Gaming
Out now! 2023 Casual Gaming Apps Report

Webinar
How To Create Ads That Convert, Portuguese

Webinar
How To Create Ads That Convert (Spanish)

Event
MAU 2023

Other
Data Visualization: Where Do Gaming Installs Come From?

Blog Accelerate, Creative, User acquisition
7 Playable Ads Best Practices for Mobile Apps

Blog Accelerate, App-to-web, Product
Programmatic’s Secret Weapon to Boost Brand Engagement

Blog Accelerate
Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App

Blog Accelerate, App-to-web, Product, ROAS Optimization
From Click to Customer: The Best Way to Maximize Your Mobile Revenue

Blog Creative, User acquisition
5 Creative Advantages of Long-Form Mobile Video Ads

Blog Creative
3 Things Successful Ad Designers Do to Stay Ahead of the Curve

Blog Accelerate, App-to-web, Product, User acquisition
No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website

Case Study Accelerate, App-to-web, Product, User acquisition
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web

Blog Awards, Company
Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index

Report Accelerate, Creative, User acquisition
2023 Mobile Ad Creative Index

Blog Accelerate, Creative, User acquisition
Out Now! Liftoff’s 2023 Mobile Ad Creative Index

Case Study In-App Bidding, SDK
Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding

Blog Brand Safety
How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud

Blog Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally

Blog Accelerate, Gaming, User acquisition
Korean App Marketer Confidence Remains Stable, Survey Finds

Webinar
Winning with UGC and Live Action Creatives

Blog Accelerate, App-to-web, Product, User acquisition
4 Strategies for Mobile Marketers in a Privacy-Centric World

Case Study
Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize

Case Study Accelerate, Creative
ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza

Blog Accelerate, User acquisition
The 6 Do’s and Don’ts of Marketing Your App in Japan

Blog Accelerate, User acquisition
How App Marketers Are Adapting to a Privacy-First Industry

Case Study Gaming
Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding

Blog Accelerate, User acquisition
2022 App Marketer Survey: Solutions to Privacy Challenges

Blog Accelerate, Gaming
Casual Gaming Apps Dominate the Japanese Gaming Market

Report Accelerate, User acquisition
2022 App Marketer Survey

Blog Accelerate, User acquisition
Out Now! Liftoff’s 2022 App Marketer Survey

Blog Accelerate, Dating
Post-COVID, Dating App Engagement in Japan Is on the Rise

Blog Gaming, Product, SDK
Liftoff Monetize in-app bidding available in open beta with Google AdMob

Report Accelerate, User acquisition
Japan Mobile App Trends 2022

Blog Accelerate, User acquisition
Out Now! Liftoff and Adjust’s Japan Mobile App Trends 2022

Webinar Gaming
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games

Webinar Finance
All About the Money: The Future of Finance & Fintech Apps

Blog Awards, Company
Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories

Blog Company
3, 2…ONE LIFTOFF

Blog Accelerate, LTV, Product, User acquisition
Say Goodbye to Proxies and Hello to LTV Optimize

Blog
Out Now! Liftoff’s 2022 Mobile Finance Apps Report

Blog
A Q&A With Jam City’s Winnie Wen on Casual Gaming

Report
2022 Mobile Finance Apps Report

Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers

Blog
A Q&A With Wooga’s Melanie Zimmermann and Vinícius Gerez on Casual Gaming

Blog
Ad Monetization – Key Steps To Get Started

Webinar
The State of Subscription Apps: Subscribing to New Strategies

Blog
Out Now! Liftoff’s 2022 Casual Gaming Apps Report

Blog
A Q&A With Socialpoint’s Danika Wilkinson on Casual Gaming

Blog Accelerate, App-to-web, Product, ROAS Optimization, User acquisition
Why App-to-Web Needs to Be Your Next Mobile Marketing Move

Blog
Is allowlisting helpful for ad campaigns?

Report
2022 Casual Gaming Apps Report

Blog Awards, Company
For the 6th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List

Blog
Driving ROAS Gains with IAA Optimization

Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers

Report
What Is App Bidding?

Blog Creative
6 Ways to Wow Users With Your In-App Video Ad Creative

Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers

Blog
What Is SKOverlay?

Webinar
New Growth Strategies for Mobile Shopping Apps

Blog
Out now! Liftoff’s 2022 Mobile Shopping Apps Report

Blog Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful

Blog
Jetzt verfügbar! App-Marketing für Abonnement-Apps

Report
2022 Mobile Shopping Apps Report

Report
2022 The State of App Marketing for Subscription Apps

Blog Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps

Blog Creative, Product
The New Standard of Creative Testing: Multi-Creative Optimization

Blog
In-App Bidding Mid-2022, Where Are We At?

Case Study Gaming
Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay

Case Study Gaming
Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay
Blog
How to Monetize Apps for iPhone

Case Study Shopping, User acquisition
Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer

Blog Mobile Heroes, User acquisition
Piyasa Verimliliği Nasıl Güçlendirilir

Blog Analytics, Mobile Heroes
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI

Webinar Creative, User acquisition
Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative

Blog Company
Driving Liftoff Forward

Event
MAU 2022

Blog User acquisition
Out now! Our Guide to Scaling Mobile Apps Overseas

Blog
The Complete Guide to Contextual Advertising

Blog Company
Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked

Blog
What Is Contextual Marketing?

Blog Awards, Company
Liftoff Honored As Bronze Stevie® Award Winner In 2022 American Business Awards®

Report User acquisition
2022 Guide to Scaling Mobile Apps Overseas

Webinar Finance
How to Craft a Winning Mobile Fintech Strategy

Blog
4 Contextual Targeting Strategies for the Post-IDFA World

Case Study Accelerate, Gaming
Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES

Blog Company, Q&A
A Candid Chat With the Organizers of Women in Mobile

Blog
Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding

Blog
4 Examples of Effective Contextual Advertising Tactics

Blog Creative, User acquisition
Out now! Liftoff’s 2022 Mobile Ad Creative Index

Report Creative, User acquisition
2022 Mobile Ad Creative Index

Blog
What Is a Contextual Ad Network?

Blog Mobile Heroes
Tried-and-True Ways to Keep Up with the Ad Monetization Industry

Blog Gaming, User acquisition
Out Now! Liftoff’s 2022 Ultimate Guide to Hypercasual

Webinar Q&A
Women in Mobile: Breaking Bias

Webinar Social
How Social Apps Thrive Beyond the Pandemic

Report Company, Gaming
Hypercasual 2022

Blog Awards, Company
Liftoff + Vungle Take Home Hundreds of Top 10 Honors in AppsFlyer Performance Index 14

Blog Mobile Heroes, User acquisition
Apple Search Ads: Beyond the Best Practices

Blog
How Contextual Targeting Works in Mobile Programmatic Advertising

Blog
The Complete Guide to User Privacy and Ad Targeting on Android

Webinar
The Future of the Web Expert Series

Webinar Q&A
Women in Mobile: Career Growth and Tips to Succeed

Blog Company, User acquisition
For International Women’s Day, Leading Women in Mobile Share Their Advice

Blog Mobile Heroes
How To Future Proof Your Career in Ad Monetization

Blog Company
Building a Unified Brand

Blog
What Is Contextual Traffic on Mobile?

Blog
What Is App Set ID on Android and What Can It Be Used For?

Blog
What Is Android Advertising ID (AAID)?

Webinar Dating, User acquisition
Love Is in the App: Growth Strategies for Dating Apps

Blog
What Is Limit Ad Tracking on Android?

Blog Awards, Company
Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index

Blog Mobile Heroes
How to Leverage User Understanding to Power Ad Monetization at Scale

Blog
Ads Personalization on Android: What Marketers Need to Know

Blog Dating, User acquisition
Out Now! Liftoff’s 2022 Dating Apps Report Is Here!

Blog
How to Monetize Apps for Android

Blog Brand Safety, Product
Liftoff Integrates Click Signing with AppsFlyer, Protecting You from Click Spam

Blog Mobile Heroes
A 3-Part Recipe for Monetizing a Global App

Webinar
Maximizing iOS UA: Stats, Trends & Strategy

Blog
The Complete Guide To Mobile Ad Monetization

Blog Gaming, Mobile Heroes
6 Steps to Launching Your Mobile Game

Blog
How Vungle Helps Apps Like TikTok Drive Consistent Global Growth

Blog Mobile Heroes, User acquisition
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job

Blog User acquisition
7 Tips for a Successful Native Ads Campaign

Blog
The Future of UA: Budget Allocation and Marginal Revenue

Report Dating, User acquisition
2022 Dating Apps Report

Blog Awards, Company
Liftoff Ranked #5 in the 2021 Singapore Best Workplaces™ by Great Place to Work®

Blog Mobile Heroes, User acquisition
21 Lessons From Mobile Heroes 2021

Blog
5 Things We’ve Learned From 10+ Years of Mobile Ad Design

Webinar Gaming, User acquisition
Top Gaming App Marketing Trends Moving into 2022

Webinar Creative, Gaming
Creative Strategies for Gaming Apps

Report
2021 Mobile Game Video Ads Analysis

Blog Gaming, Mobile Heroes
How New App Features Attract Users for Pokerist

Blog
The Future of UA: Attribution and Its Ongoing Disruption

Blog Creative, Mobile Heroes
Making Ad Creative the Core of Your Mobile Marketing Strategy

Blog Creative, Mobile Heroes
The Core Pillars Of Creative Testing & How To Apply Them

Blog LTV
App Subscriptions: How Much Can Publishers Earn?

Webinar Gaming
Beating the Odds: How to Effectively Market Social Casino Apps

Webinar Gaming
Beating the Odds, How to Effectively Market Social Casino Apps

Case Study Gaming, User acquisition
Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y

Case Study ROAS Optimization
Global Video Streaming Service Hits Bold CPA Target

Blog Awards, Company
Liftoff Named in Inc.’s Inaugural Best-Led Companies List

Blog Mobile Heroes, User acquisition
Following Your Hunches in Performance Marketing

Blog Mobile Heroes, User acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)

Blog Mobile Heroes, User acquisition
Семь навыков, необходимых менеджерам по привлечению пользователей в 2021 году

Blog Testing, User acquisition
Quick User Acquisition Tips to Start Testing Today

Blog Mobile Heroes, User acquisition
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps

Blog Testing, User acquisition
Советы для эффективного тестирования

Case Study Gaming, ROAS Optimization
Liftoff Exceeds MOBEE’s ROAS Goal by +7%

Blog Q&A, User acquisition
Winner Takes All: An Expert’s Strategies For Social Casino Success

Blog Gaming, User acquisition
Out Now! Liftoff’s 2021 Social Casino Gaming Apps Report Is Here

Blog Brand Safety, Finance
Mobile Ad Fraud and the Impact on Finance Apps

Blog Brand Safety, Finance
Мошенничество в мобильной рекламе и его влияние на финансовые приложения

Report
2021 In-App Ad Placement Revenue Report

Webinar Finance
Marketing Crypto: How to Build Trust in Your App

Blog
How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges

Blog Gaming, User acquisition
Как вывести в топ гиперказуальную игру

Blog Gaming, User acquisition
How to Hit the Top Charts with Your Hyper-Casual Game

Blog Mobile Heroes, User acquisition
Мобильный маркетинг в Восточной Европе: что нужно знать

Blog Mobile Heroes, User acquisition
Рост без IDFA с положительным ROAS: как приложение Impulse вошло в топ-20 самых скачиваемых iOS приложений в США

Blog Mobile Heroes, Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign

Blog Mobile Heroes, Re-engagement
5 вопросов помогающихto запустить кампанию ретаргетинга

Blog Creative, Mobile Heroes
6 советов для эффективной рекламы

Blog Mobile Heroes, User acquisition
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.

Blog Creative, Mobile Heroes
6 Insider Tips to High-performing Ads

Blog Mobile Heroes, User acquisition
App Marketing in Eastern Europe: What You Need to Know

Blog LTV
The Future of UA: Where Does LTV Modeling Go From Here?

Report Gaming, User acquisition
2021 Social Casino Gaming Apps Report

Blog Analytics, Product
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT

Blog
Mobile App Ad Revenue: How Much Can Developers Make?

Blog Company, User acquisition
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform

Case Study User acquisition
Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%

Webinar Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – SEA

Blog
The Complete Guide to iOS 14+ User Privacy and Ad Targeting in the Post-IDFA World

Case Study Social
Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates

Case Study Gaming
Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle

Blog Mobile Heroes, User acquisition
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps

Blog
The Future of UA: What Is Incrementality and Why Does It Matter?

Webinar Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA

Webinar Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps

Blog Company, Mobile Heroes
Mobile Heroes Program Expands into Germany

Blog Mobile Heroes, User acquisition
Pre-qualifying Users When Targeting Becomes Less Granular

Podcast Mobile Heroes, User acquisition
Mobile Heroes Uncensored Podcast – 7Mind

Blog Mobile Heroes, User acquisition
Mobile App Marketing Trends in Germany

Blog Creative, Mobile Heroes
Level Up Your Creative Strategy With 6 Game Changers

Blog Mobile Heroes, User acquisition
How Do App Marketers in Germany Build Their Apps?

Blog
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization

Blog Creative, User acquisition
How Do You Optimize Creatives in a Post-ATT World?

Blog
GDC Recap: F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6B Impressions

Blog Shopping, User acquisition
The 2021 Mobile Shopping Apps Report is Live!

Blog Mobile Heroes, User acquisition
A Perfect Match. How to Run UA and Engagement Together.

Case Study
Polaris Office Increased iOS Ad Revenue by 700% With Vungle

Webinar User acquisition
State of iOS UA: Stats, Trends, and Strategy

Blog
5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes

Blog
What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)

Blog Awards, Company
For the 5th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List

Blog
What Is Identifier for Advertisers (IDFA) on iOS?

Blog Accelerate, Product
Explaining the Learning Phase

Report Shopping, User acquisition
2021 Mobile Shopping Apps Report

Blog
Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork

Blog
VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization

Blog Mobile Heroes, User acquisition
How to Scale Your Campaigns in Global Markets

Blog
What Is Contextual Ad Targeting?

Case Study Gaming, ROAS Optimization
Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%

Blog Company
Liftoff Employee Spotlight: Olga Shipunova, Customer Success Manager in London

Blog Mobile Heroes, User acquisition
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.

Case Study Gaming
ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution

Report
Mobile Eats Food Delivery Infographic

Blog Infographics, User acquisition
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps

Blog
What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?

Webinar Gaming, User acquisition
Unlocking Future Growth for Casual Gaming Apps

Blog
What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?

Blog Gaming, User acquisition
Out now! 2021 Liftoff Casual Gaming Apps Report

Blog Mobile Heroes, User acquisition
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business

Blog Mobile Heroes, Social
Making the Most of TikTok Ads

Blog Analytics, User acquisition
The Rising Value of First-Party Data in Mobile App Marketing

Blog
AdExchanger: These Apps Will Benefit The Most From Apple’s Pending IDFA Changes

Blog
Android Ad Spend Growth Steals the Spotlight From iOS 14.5

Blog
VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending

Case Study Finance
This fintech got an incredible 62% increase in activations

Blog Company, User acquisition
14.5 Days After iOS 14.5: An Early Look at the Impact on Mobile Advertising

Case Study
How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue

Blog Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2021 List

Report Gaming, User acquisition
2021 Casual Gaming Apps Report

Webinar Gaming, User acquisition
Post-IDFA UA Strategies for Casual Gaming Apps

Blog Mobile Heroes, Testing
A Methodical Approach to Testing New Media Partners

Case Study Re-engagement
Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%

Blog
How to Create the Best Ad Creative

Blog
Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue

Blog Awards, Company
Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year”

Webinar Creative, User acquisition
Ad Creative Strategies on iOS 14.5

Blog Company, User acquisition
It’s iOS 14.5 day!

Blog Gaming, Mobile Heroes
4 Lessons in Marketing Hyper-casual Games

Webinar Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps – EMEA

Webinar Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps

Case Study Re-engagement
Discover how Bermuda’s ROAS increased 32% in one quarter

Blog
How Automation Solves UA’s Biggest Problems on iOS Today

Blog Finance, User acquisition
Out now! The 2021 Finance App Report is Here

Blog Finance, Mobile Heroes
The Power of Push Notifications

Blog
Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success

Video
What makes Liftoff’s ML different?

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga

Blog
PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games

Blog Creative, User acquisition
3 ways ad creatives are changing on iOS 14.5

Case Study User acquisition
This QSR Reduced CPAs by 68% in a Single Quarter

Blog
Probabilistic Attribution Does Not Equal Fingerprinting — Here’s How

Blog Mobile Heroes, User acquisition
Developing a Content Strategy to Increase Retention & Conversion

Blog Awards, Company
Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index

Blog ROAS Optimization, User acquisition
How App Marketing is changing on iOS 14.5

Blog Mobile Heroes, User acquisition
How to unlock TV and OTT as a new performance marketing channel

Blog
Mobile Ad Best Practices for Publishers & Advertisers

Blog Company, User acquisition
Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS

Blog Creative, Mobile Heroes
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising

Blog Company
Liftoff Employee Spotlight: Jongrim Angela Kim, Senior Sales Manager in Korea

Webinar User acquisition
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs

Webinar User acquisition
iOS14: Mobile Growth in a Post-IDFA Era

Podcast
Mobile Heroes Uncensored

Blog Product, User acquisition
What’s a plist and why should you care?

Blog Re-engagement, User acquisition
What happens to Re-Engagement Post-IDFA?

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Glovo

Blog Analytics, User acquisition
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?

Blog Analytics, User acquisition
Track SKAdNetwork compatible inventory

Blog Product, User acquisition
Liftoff is ready for iOS 14.5. Are you?

Report Accelerate, Finance
2021 Mobile Finance Apps Report

Blog Creative, Testing
Testing and Optimizing Ad Creatives in Google UACs

Webinar User acquisition
Mobile Media Buying & Attribution on SKAdNetwork

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga

Blog Company, User acquisition
iOS 14.5 is coming soon. The post-IDFA alliance is here to help.

Webinar User acquisition
How Publishers Can Prepare for Apple’s IDFA Change

Blog Mobile Heroes, User acquisition
Building A Growth Marketing Team To Drive Measurable Results

Blog Gaming, Mobile Heroes
Why Developing a Strong Brand Is Important for Your Business

Blog Product, User acquisition
Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

Blog
2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle

Blog Awards, Company
Liftoff Recognized as Top Media Source on 2021 Singular ROI Index

Blog
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient

Webinar Creative
Designing Ads for a Post-IDFA World – EMEA

Webinar Creative
Designing Ads for a Post-IDFA World

Blog Mobile Heroes, User acquisition
How to Incentivize New Users and Scale Downloads

Blog Company, Gaming
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic

Blog
What Is eCPM? How To Calculate Effective Cost Per Mille

Blog Creative, User acquisition
Out now! Our 2021 Mobile Ad Creative Index is Here

Blog Awards, Company
Liftoff Recognized on Built In’s “SF Best Places to Work” List

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – 7Mind

Blog Creative, User acquisition
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy

Blog
How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization

Blog Analytics, Mobile Heroes
A Step-by-Step Guide to Building In-house Marketing Analytics

Blog Creative, Testing
Nailing Creative Development to Make Your Advertising More Effective

Podcast Accelerate, Mobile Heroes
Mobile Presence Podcast – Big Fish Games

Webinar
How IDFA Changes Will Impact All Marketers

Video
How Liftoff Builds Your Ad Creatives

Blog Creative, User acquisition
How to Make the Most of the Humble Banner Ad

Report
Post-Install Events Infographic

Blog Creative, Mobile Heroes
Scale Performance The Right Way: A Great UA Creative Process

Report Creative, User acquisition
2021 Mobile Ad Creative Index

Blog Company
Liftoff Forms Strategic Partnership With Blackstone

Blog Company
Liftoff Employee Spotlight: Jovan Radulovich, Director of IT

Other
Liftoff Virtual Backgrounds

Case Study Gaming, User acquisition
Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android

Case Study
Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!

Blog Awards, Company
Liftoff Makes AdExchanger’s 2020 Programmatic Power Players List

Case Study Re-engagement
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign

Blog
Mobile Banner Ads: An Everlasting Ad Format That Comes in a Small Package

Blog Awards, Company
Liftoff Wins 2020 “Best App Advertising Platform” Award

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Electronic Arts

Blog Mobile Heroes, User acquisition
What Did App Marketers Make of 2020?

Blog Company
Liftoff Employee Spotlight: Maya Shanmugam, Business Intelligence Analyst

Blog Mobile Heroes, User acquisition
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games

Blog Analytics, User acquisition
Out now! 2020 Mobile App Trends Report

Blog Awards, Company
Liftoff Ranked 259th Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – SciPlay

Blog LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired

Blog Analytics, User acquisition
Why Do Cost Metrics Change?

Blog
Webinar Recap: An Inside Look at iOS 14 Preparation

Report User acquisition
2020 Mobile App Trends Report

Blog Mobile Heroes, User acquisition
Stop Playing Tug of War with the Product Team and Start Collaborating

Blog
AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era

Podcast Mobile Heroes, Social
Mobile Presence Podcast – VSCO

Blog LTV
Why LTV is essential for UA, and D7 ROAS should be retired

Blog Analytics, ROAS Optimization
Are CPMs Correlated With Performance?

Blog Mobile Heroes, User acquisition
How to Market Your App to Gen Z

Blog Brand Safety, Mobile Heroes
The Best of Mobile Heroes: The Fraud Squad

Blog Awards, Mobile Heroes
Congratulations to the Mobile Heroes Awards Show Winners

Blog Company
Liftoff Employee Spotlight: Bastian Winterkemper, Sales Lead in Germany

Webinar Mobile Heroes
Mobile Heroes Awards Show

Webinar Gaming, User acquisition
Scaling UA for Gaming Apps in Southeast Asia and Beyond

Blog Mobile Heroes, User acquisition
The Best of Mobile Heroes: Marketing Channel Guide

Blog Company, Social
22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns

Blog Company, Mobile Heroes
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic

Blog Mobile Heroes, User acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks

Blog Mobile Heroes, Testing
10 Questions Marketers Should Ask Before Testing A Media Source

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Elevate Labs

Blog Mobile Heroes, User acquisition
The Best of Mobile Heroes: Tips for Launching Your New App

Video
What Is Programmatic Advertising

Video
If Mobile Programmatic Could Talk

Video
How Liftoff REALLY Designs Your Ads

Video
Day in the Life of Liftoff ML

Video
Direct, Ad Network, Ad Exchange, DSP – What’s The Difference?

Blog Company
6 Reasons to Bring Humor Into the Workplace

Webinar Accelerate, Gaming
Raise Your Game: Insights to Drive Downloads that Convert

Blog Company, Mobile Heroes
Celebrating 100 Mobile Heroes: Liftoff Kicks Off Mobile Heroes’ 5-Year Anniversary

Blog Mobile Heroes, User acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup

Video
Mobile Heroes Infomercial

Blog
Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization

Webinar Accelerate, Gaming
Game On: Latest Trends in Marketing Gaming Apps

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Jam City

Blog Company
Liftoff Employee Spotlight: Judy Connolly, Marketing Manager in London, UK

Blog Gaming, User acquisition
NEW! 2020 Mobile Gaming Apps Report

Blog Company, Gaming
With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Blog Mobile Heroes, User acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now

Blog Company
Liftoff Launches in Berlin

Blog Company, Social
CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign

Blog Shopping, User acquisition
It’s About Time E-Commerce Marketers Prepare for Christmas

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – IQ Option

Webinar User acquisition
UA Performance on iOS 14 (EMEA)

Webinar User acquisition
UA Performance on iOS 14

Blog Gaming, User acquisition
Gaming Apps Hit New Heights During Lockdown

Blog Mobile Heroes, User acquisition
How to Improve User Acquisition with an In-App Events Map

Case Study Gaming, User acquisition
Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS

Video
What Liftoff Does

Blog
Limit Ad Tracking: What You Need to Know

Blog Re-engagement
Maximize your user LTV with Cost Per Revenue (Now Available for UA and Re-Engagement)

Blog Company
Liftoff Employee Spotlight: Kota Amano, Japan & Korea Country Sales Manager

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – GCash

Blog Company, Mobile Heroes
Supercharge Your Mobile Marketing Skills at the NEW Mobile Heroes Power Hour

Event
Mobile Heroes Power Hour

Blog Company, User acquisition
Liftoff’s Approach to User Acquisition in a Post-IDFA World

Blog Mobile Heroes
3 Fundamentals of Marketing Mobile Apps

Blog Awards, Company
For the 4th Year, Liftoff Makes Fastest Growing Inc. 5000 List

Case Study Gaming
Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease

Blog Company, Gaming
Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Blog
The optimal usage of ConversionValue in SKAdnetwork

Blog Mobile Heroes
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too

Blog Product, User acquisition
Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

Blog User acquisition
Marketers’ Thoughts on Upcoming Changes to the IDFA

Blog LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition

Report Gaming, User acquisition
2020 Mobile Gaming Apps Report

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Thimble

Case Study Gaming, User acquisition
Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives

Blog User acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition

Blog Company
Liftoff Employee Spotlight: Jessica Dudley, AdOps Manager

Blog
Probabilistic attribution for iOS 14 — a deeper dive

Blog
iOS14: A proposed solution for the reduced efficacy of deterministic attribution

Webinar User acquisition
How to Define Your App Growth Strategy and KPIs

Webinar Shopping, User acquisition
Reinventing Marketing Strategies for Shopping Apps in SEA

Webinar Accelerate
Influencer Marketing for Mobile Apps

Podcast Dating, Mobile Heroes
Mobile Presence Podcast – The Meet Group

Blog Company
Company Culture in Times of Chaos

Webinar Shopping, User acquisition
Retail Therapy: Marketing Shopping Apps in Today’s Economy

Blog Mobile Heroes
How User-Generated Content Boosts Ad Performance

Blog Company
Liftoff Employee Spotlight: Wojciech Kazana, Engineering Team Lead of Machine Learning, Paris

Blog Shopping
NEW! 2020 Mobile Shopping Apps Report

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Stash

Blog Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 3

Blog User acquisition
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users

Case Study Social, User acquisition
TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats

Webinar Creative
Designing Ads for TikTok

Case Study
Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads

Blog
How to think about including Organic Lift into your ROAS

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Square Enix

Blog Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 2

Webinar Accelerate, Gaming
5 Fundamentals of Marketing Your Mobile Game

Blog Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 1

Webinar Gaming
The Social Casino Special

Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Rappi

Blog Awards, Company
Liftoff Honored with 2020 Gold Stevie® Award as “Fastest Growing Tech Company of Year”

Blog Company
Bend It Like Dave G: Tips for Working Remotely

Report Shopping, User acquisition
2020 Mobile Shopping Apps Report

Blog Mobile Heroes
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer

Webinar Gaming, User acquisition
Marketing Gaming Apps in Latin America & Beyond

Blog Company
Liftoff Employee Spotlight: Deanna Ulrich – Team Lead, Ad Creative Team

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Realtor.com

Blog Mobile Heroes
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels

Webinar Accelerate, Finance
Show Me the Money – Growth Strategies for Finance Apps

Blog Analytics, Company
COVID-19 Mobile Ad Performance Tracker

Blog Finance
NEW! 2020 Finance Apps Report

Webinar Accelerate, Finance
Winning Growth Strategies for Finance Apps in APAC

Webinar Creative, User acquisition
Unlocking Mobile UA on TikTok

Blog Re-engagement, User acquisition
The Right Way to Run User Acquisition + Re-Engagement Together

Blog Company
Liftoff Employee Spotlight: Nivin Sewpershad, Sr. Sales Manager

Blog Product
Cost Per Revenue: Optimize for Your User LTV Goals

Webinar User acquisition
How to Market Your App in a Rapidly Changing Mobile Economy

Blog Awards, Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer’s Tenth Performance Index

Webinar Brand Safety
Taking the Fight to the Fraudsters

Blog Company
Women at Liftoff: Marlene Arroyo, VP of People Operations

Blog Awards, Company
Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index

Blog Q&A
Mulheres no mobile: chefes da indústria – Bruna Amaya, do Hurb

Blog Mobile Heroes, Q&A
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®

Blog Company
Women at Liftoff: Nichole O’Such, Senior Account Executive

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Hurb

Blog Q&A
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice

Webinar Q&A
Women in Mobile – Bosses of the Industry

Blog Company
Women at Liftoff: Negin Saei, Controller

Blog Q&A
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb

Blog Product
What is View Through Attribution and Why Is It Important?

Blog Company, Q&A
Women at Liftoff: Susan Hansen, General Counsel

Blog Awards, Company
Liftoff Lands on Forbes “America’s Best Startup Employers 2020” List

Blog Q&A
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital

Blog
How a user acquisition team can save 500 hours a month with automation

Blog LTV
Pitfalls of Modeling LTV and How to Overcome Them

Blog Company, Q&A
Women at Liftoff: Betty Wan, Business Development

Report Accelerate, Finance
2020 Mobile Finance Apps Report

Blog Q&A
Women in Mobile: Bosses of the Industry

Blog Q&A
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games

Blog Company
2019 Liftoff Recruiting Team Highlights

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Grammarly

Blog Company
Liftoff Employee Spotlight: John Kelly, Recruiter

Webinar Creative, User acquisition
The Art and Science of Building a Performance Design Team

Blog Mobile Heroes
Helping to Improve the World Through Marketing

Blog
8 Tips for Making a Great Playable Ad

Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Playstudios

Blog Creative, User acquisition
NEW! 2020 Mobile Ad Creative Index

Blog Awards, Company
Liftoff Recognized as Top Media Source in 2020 Singular ROI Index

Blog Mobile Heroes, User acquisition
7 Tips for Implementing an LTV Model to Scale Your App

Blog Mobile Heroes, Q&A
How to Build a Team of Performance Designers

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Current

Blog Product
Smart Pacer, a smarter way to deliver ads

Report Creative, User acquisition
2020年版 モバイル広告クリエイティブ・インデックス

Blog
For (and against) partnering for your LTV model

Webinar User acquisition
Mobile App Trends – Analysis Of The App Ecosystem

Blog Gaming, Mobile Heroes
Which attribution window is right for your marketing stack?

Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Clover

Blog Mobile Heroes, User acquisition
A Practical Guide to Running a Successful Influencer Program

Case Study Gaming
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game

Blog Mobile Heroes
2019 Liftoff Mobile Heroes Year in Review

Blog Company
Liftoff Employee Spotlight: Sofia Leonova, Marketing Manager

Blog Mobile Heroes, Q&A
Q&A with Melissa Lertsmitivanta @Realtor.com

Blog Company
A Liftoff Gives Tradition

Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Joom

Blog Mobile Heroes, Q&A
4 Strategies to Simplify Your App Marketing Efforts and Improve Results

Blog Awards, Company
Liftoff Ranked 157th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Blog User acquisition
NEW! 2019 Mobile App Trends Report

Blog Mobile Heroes, Q&A
Q&A with Cindy Wu @Curious.com

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – TelTech

Blog Company
Liftoff Employee Spotlight: Honey Aung, Senior Accountant

Blog Company
Liftoff Launches in Brazil

Blog Mobile Heroes
Stacking Your Tech Stack for Mobile App Growth

Blog Mobile Heroes, Re-engagement
Re-Engagement Strategies from Matt Sadofsky @Studio

Webinar User acquisition
Best Practices for Marketing an App in Japan

Report User acquisition
《2019移动应用趋势报告》

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – FinAccel

Case Study Gaming
Liftoff & Unity Determine Limited Cannibalization of Ad Spend

Case Study Shopping
Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App

Event
Newtro Night

Blog User acquisition
NEW! 2019 Japan Mobile App Engagement Report

Blog Mobile Heroes, Q&A
How to Build a Powerful Foundation for Scaling Your Mobile App

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Credit Sesame

Blog Mobile Heroes, Q&A
Career Growth Tips from Tobias Börner @LOVOO

Report User acquisition
2019 Japan Mobile App Engagement Report

Blog Company
Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales

Blog Mobile Heroes
4 Tips for Making the Most of Limited Marketing Resources

Blog Mobile Heroes
Career Growth Tips from Drew Frost @Sam’s Club

Podcast Brand Safety, Mobile Heroes
Mobile Presence Podcast – TextNow

Blog Company
Liftoff Gives – London 10km for MS Society

Blog Gaming
Will 2020 Be the Year of Android Gaming?

Blog Awards, Company
Liftoff Recognized as a Top 10 Media Source in 2019 AppsFlyer Performance Index

Blog Brand Safety
Strategies for Combating Ad Fraud From Day 1

Event
Tech in Asia

Event
G-Star Korea

Event
ad:tech Tokyo

Event
GTC 2019

Event
Game Daily Connect

Event
App Growth Summit Singapore

Event
Programmatic NYC

Blog Product
Product News: Liftoff Audience Estimator for Retargeting

Blog Company
What Could You Build in Two Days? Liftoff’s First Engineering Hackathon!

Event
White Nights Moscow

Event
MobileOne

Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Ibotta

Blog Company
Liftoff Employee Spotlight: Clarin Tan, Customer Success Manager, Singapore

Blog Mobile Heroes, Q&A
Q&A with Harry Bienenstock @Playtika

Blog Gaming
Q&A with Appodeal: Leading App Monetization Platform

Event
The Mobile View at Dmexco

Blog Gaming
NEW! 2019 Mobile Gaming Apps Report

Event
A Magical Night at TGS2019

Blog Mobile Heroes
7 Ways to Scale Your Affiliate Program

Webinar Accelerate, Gaming
Marketing Mobile Games – Insider Stories on Scaling Growth

Podcast Mobile Heroes
Mobile Presence Podcast – Groupon

Blog Mobile Heroes, Q&A
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur

Report Gaming, User acquisition
Mobile Gaming Apps 2019

Blog Company
Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer

Blog Mobile Heroes, Shopping
5 Pitfalls of Mobile App Marketing & How to Avoid Them

Blog Company
From One Office to Seven: My Experience Watching Liftoff Grow

Blog Brand Safety, Q&A
Fraud AMA with Andreas Naumann

Blog Mobile Heroes, Q&A
Q&A with Cherry Shen @Pocket Gems

Blog Company
Liftoff Joins Singular’s Certified Partner Program

Blog Shopping
2019 Mobile Shopping Apps Report: From Seasonal to Year Round Shopping

Blog Company
Why Company Offsites Matter

Blog Company
Liftoff Employee Spotlight: Nihal Advani, Ad Operations Manager

Blog Company
Finding the Best Talent: Thank You to Our Interviewers

Event
Mobile Heroes Jakarta

Blog Shopping
NEW! 2019 Mobile Shopping Apps Report

Webinar Shopping, User acquisition
Marketing Shopping Apps – Strategies from Marketing Experts

Blog Dating
Marketing Dating Apps in Japan Starts with “Concept-Making First”

Report Shopping, User acquisition
2019 Mobile Shopping Apps Report

Podcast Mobile Heroes
Mobile Presence Podcast – Credit Karma

Blog
Marketing Has Evolved. Has Your Business Evolved With It?

Blog Q&A
Q&A with Gerardo Castillo @Chatbooks

Blog Mobile Heroes
Practical Advice on Building a Successful Digital Marketing Program

Event
Mobile Growth Europe

Event
DMEXCO

Event
Gamescom
![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2019/06/gaming-webinar-07-1024x535.png)
Event
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth

Blog Company, Creative
Liftoff Employee Spotlight: Alexandra Vornle von Haagenfels, Manager of Ad Creative Producers

Blog Product
Product News: New and Improved Dashboard, Creative Metrics & Reporting API

Blog User acquisition
NEW! 2019 Southeast Asia App Engagement Report

Blog Mobile Heroes
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.

Report User acquisition
2019 Southeast Asia App Engagement Report

Blog Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – CookApps

Blog Re-engagement
Re-Engagement Strategies from Jon Lau @Smule

Blog Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2019 List

Event
App Growth São Paulo

Blog Q&A
Career Growth Tips from Thomas Pan @Twine

Blog Mobile Heroes
How to Market Your App from Soft Launch to Global Release

Blog Company
Liftoff Employee Spotlight: Eqra Zafarullah, Customer Success Coordinator

Event
Mobile Growth Summit Singapore

Event
ChinaJoy

Event
GMIC Guangzhou

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – ME2ZEN

Event
App Growth Summit Seattle

Blog Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®

Blog Mobile Heroes
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

Blog Gaming, Mobile Heroes
How Culture Impacts App Campaign Performance: the US and Japan

Case Study Gaming
How ME2ZEN Increased Purchase Related Events 151%

Blog Company
Liftoff Gives: Our Culture of Giving Back

Blog Awards, Company
Liftoff Recognized as 2019 Bay Area Best Places to Work

Webinar Accelerate, Finance
2019 Finance Apps – Trends & Benchmarks

Blog User acquisition
Brand Marketers and Performance Marketers Work Better Together

Blog Company
Get Ready for Liftoff at Mobile Apps Unlocked 2019

Blog Finance
NEW! 2019 Finance Apps Report

Podcast Accelerate, Mobile Heroes
Mobile Presence Podcast – Huuuge Games
Report Accelerate, Finance
モバイル金融アプリレポート

Blog Gaming, Mobile Heroes
5 Tips for Working with a Mobile DSP

Blog Q&A
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career

Blog Q&A
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat

Blog Q&A
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo

Webinar Q&A
Live Panel: Women in Mobile

Blog Awards, Company
Liftoff Recognized as Top Ranked Media Source in AppsFlyer 2019 Performance Index

Blog Q&A
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus

Blog Q&A
Women in Mobile: Career Lessons from Vivian Chang @ Plated

Blog Mobile Heroes
How to Build a Customer-First Channel Strategy Mix for Your App

Blog
The 6 Rules of a Hit Puzzle Game

Case Study Re-engagement
How Mytona Re-Engagement Campaign Increased In-App Purchases 569%

Blog Brand Safety, Product
Liftoff Partners with Kochava to Prevent Ad Fraud

Blog Q&A
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond

Blog Q&A
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Blinkist

Webinar Brand Safety
Mitigating Mobile Ad Fraud

Blog Q&A
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital

Blog Q&A
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely

Blog Mobile Heroes
How Blinkist Automated Their Best Performing Marketing Channels

Blog Company
Women in Mobile: Career Lessons from Industry Leaders

Blog Product
Measure Campaign Performance with Cohort Analysis

Blog Q&A
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack

Podcast Brand Safety, Mobile Heroes
Mobile Presence Podcast – Adjust

Blog Brand Safety
3 Common Types of Mobile Ad Fraud and How To Spot Them

Blog Dating
Liftoff’s 2019 Dating Apps Research Reveals How Lovers Engage on iOS and Android

Report
2019 Dating App Infographic

Blog Q&A, User acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer

Blog Re-engagement
How to Establish a Blackout Window for App Retargeting Campaigns

Webinar Creative, User acquisition
Mobile Ad Creative Tips and Tricks

Blog Dating, Mobile Heroes
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level

Blog Q&A
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App

Event
Mobile & App Marketing Summit

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Ludia

Blog Creative
NEW! 2019 Mobile Ad Creative Index

Blog Mobile Heroes
How to Successfully Launch Your Mobile App into South Korea

Blog Mobile Heroes
Secrets to a Successful Soft Launch

Blog Creative, Product
Simplifying Mobile Ad Creative Reporting

Blog Q&A, User acquisition
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – DoubleDown Interactive

Blog User acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning

Event
eTail Asia

Event
Digital Travel APAC

Event
App Ape Awards Tokyo

Other
Join the Mobile Heroes Slack Community

Event
App Growth Summit Berlin

Event
App Marketing Summit

Event
App Growth Summit LA

Blog Gaming, Mobile Heroes
How to Successfully Launch New Mobile Games in a Highly Competitive Market

Event
Pocket Gamer Connects London

Event
Mobile World Congress

Blog Re-engagement
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement

Blog Company, Mobile Heroes
Join the Mobile Heroes Slack Community

Blog Awards, Company
Liftoff Wins “Best App Advertising Platform” Award

Blog Company, Mobile Heroes
The 2018 Liftoff “10 Best” List Roundup

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Nexon M

Blog Gaming
What I Learned Marketing Gaming Apps Developed in APAC

Blog Mobile Heroes, Social
3 Key Strategies to Master Snapchat Ads

Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Mobile Trend

Blog User acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)

Blog Analytics, Product
Introducing New Ways to Analyze Liftoff Campaign Data

Blog Awards, Company
Liftoff Ranked 37th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Blog Mobile Heroes
5 Essential Steps to Marketing an App in Europe (and Other New Markets)

Blog Mobile Heroes
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Skillz

Webinar User acquisition
Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks

Blog User acquisition
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions

Blog User acquisition
NEW! 2018 Mobile App Engagement Index

Blog Mobile Heroes, User acquisition
Applying a Growth Marketing Approach to the eSports Industry

Blog Brand Safety, Company
Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed

Blog Awards, Company
Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Playrix

Report
‘No-BS’ Mobile Attribution | 27 Questions Answered

Blog Gaming, Mobile Heroes
Returning to the Basics. Is CPM Buying Still King?

Event
Madrid Mobile Summit

Blog Analytics
Mobile App Retention in Korea

Blog Analytics
NEW! 2018 Japan Mobile App Engagement Report

Blog Re-engagement
How Marketers Can Avoid Double Paying for Mobile App Retargeting

Event
Mobile Heroes Dinner Party

Blog Mobile Heroes
A Day in the Life of a Growth Marketer

Blog Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer H1 2018 Performance Index

Webinar Product, User acquisition
How Machine Learning is Transforming App Marketing

Podcast Mobile Heroes
Mobile Presence Podcast – Etermax

Blog Mobile Heroes
Announcing the Mobile Heroes Roadshow!

Blog Awards, Company
Liftoff Ranks #11 on Entrepreneur’s 2018 Top Company Cultures List

Event
Mobile Heroes Los Angeles

Event
Mobile Heroes Seattle

Event
Mobile Heroes New York

Event
Mobile Heroes Seoul

Event
Mobile Heroes Tokyo

Event
Mobile Heroes Boston

Blog Brand Safety
Practical Advice in Dealing with Mobile Ad Fraud

Event
MMA Forum Indonesia

Event
Tokyo Game Show

Event
G-Star Korea

Event
Casual Connect

Event
App Growth Summit SF

Event
Mobile Heroes Supper Club

Event
MobileOne

Blog Mobile Heroes, User acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition

Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Badoo

Blog Awards, Company
Liftoff Wins Digiday “Best Display & Programmatic Advertising Platform” Award

Case Study Social
How IMVU Increased In-App Purchases by 276%

Webinar Gaming, User acquisition
2018 Gaming Apps Trends & Benchmarks

Blog Dating, Mobile Heroes
7 Tips to Succeed as a Woman in a Male-Dominant Industry

Blog Gaming
Mobile Gaming App Engagement by Gender: Females Play and Pay
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
Blog Q&A
What’s in Your [Growth] Stack? Lomit Patel, IMVU

Blog Gaming
NEW! 2018 Mobile Gaming Apps Report

Blog Awards, Company
Liftoff Reappears on the Inc. 5000 List

Blog User acquisition
How to Successfully Scale Up Facebook User Acquisition Campaigns
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
Blog Mobile Heroes, Q&A
What’s in Your [Growth] Stack? David Yi, AnchorFree

Blog Shopping
Prime Day Isn’t Just For Amazon

Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – RetailMeNot

Blog Mobile Heroes, Shopping
Mobile User Acquisition Marketing: Brand vs Performance

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Pocket Gems

Blog Testing
4 Best Practices for a Modern Email Strategy

Blog Mobile Heroes
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
Blog Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews

Event
Mobile Growth Europe

Blog Mobile Heroes
Meet the Heroes: What Does Your Marketing Team Look Like?

Blog Shopping
2018 Mobile Shopping Apps Report Analysis: Engagement by Gender

Blog Accelerate, Mobile Heroes
10 Tips for Choosing a Mobile Demand-Side Platform

Blog Analytics, Mobile Heroes
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
Blog Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta

Blog Company, User acquisition
The Ultimate Guide to Mobile Marketing Events in 2018 – Part 2

Event
Gamescom

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Playtika

Blog Analytics, Shopping
2018 Mobile Shopping Apps Report Analysis: Monthly Trends

Blog Mobile Heroes, Q&A
Meet the Heroes: What’s in Your Growth Stack?

Blog Mobile Heroes, Q&A
Meet the Heroes: What Would Be Your Superpower?

Blog Analytics, Testing
How Incrementality Testing Works

Blog Gaming, Mobile Heroes
Optimizing Spend Across Paid Mobile User Acquisition Channels

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – American Well

Webinar Shopping, User acquisition
2018 Shopping Apps Trends & Benchmarks

Blog Mobile Heroes, Q&A
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps

Blog Creative, User acquisition
How to Optimize Your Mobile Video Ads for Programmatic

Blog Mobile Heroes
3 Strategies That Helped IMVU Grow Monthly Active Users 200%

Blog Mobile Heroes
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
Blog Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft

Blog Mobile Heroes
3 Benefits of Working with Your Mobile App Product Team

Video
Meet the Mobile Heroes: “If you weren’t marketing apps, what would you be doing?”

Video
Meet the Mobile Heroes: “What Does GDPR Stand For?”

Blog Shopping
NEW! 2018 Mobile Shopping Apps Report

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Apartment List

Blog Mobile Heroes
How Apartment List Increased Customer LTV by Streamlining the User Flow

Event
App Promotion Summit New York

Blog Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List

Blog Company
Liftoff is GDPR Compliant

Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – GOAT

Blog Brand Safety
How to Spot the Most Prevalent Types of Mobile Install Fraud

Blog Mobile Heroes, Shopping
How to Attribute Installs to Influencer Marketing

Event
Mobile Growth New York

Webinar Accelerate, Finance
2018 Finance Apps Trends & Benchmarks
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-f084b7d/www.liftoff.io/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
Blog Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot

Podcast Mobile Heroes, Social
Mobile Presence Podcast – IMVU

Blog Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2018 American Business Awards®

Blog Company
MAU 2018 – That’s a Wrap!

Blog Mobile Heroes, Social
How to Successfully Scale Up Google UAC Campaigns

Blog Awards, Company
San Francisco Business Times: Liftoff Ranks #10 Best Place to Work

Webinar Brand Safety, User acquisition
Inside Mobile Ad Fraud

Blog Gaming
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Social Discovery Ventures

Blog Finance
NEW! 2018 Mobile Finance Apps Report

Blog Company
Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018

Blog Analytics
Understanding the Fundamentals of Calculating Lifetime Value

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Tilting Point

Webinar Creative, User acquisition
The Good, The Ad & The Ugly 5

Report
Mobile Hero Comics

Blog Analytics
How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

Event
Mobile Apps Unlocked

Blog Mobile Heroes, User acquisition
How to Build a Career in Mobile User Acquisition

Case Study Creative
Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game

Case Study Creative
GOAT Games unlocks the iOS market with Liftoff Influence

Case Study Creative
Liftoff Influence increases Calm's influence marketing ROI by over 50%

Case Study Creative
Liftoff Influence helps Luni Apps top the charts with Fitness Coach

Blog Mobile Heroes
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

Blog Company
Getting Serious with GDPR

Blog Mobile Heroes, User acquisition
Marketing a News App in the Age of Trump

Webinar Dating, User acquisition
Dating Apps Trends & Benchmarks

Blog Accelerate, Awards
Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – Penn Interactive Ventures

Blog Mobile Heroes
What I Learned Launching 1 App per Week for 52 Weeks Straight

Blog Accelerate, User acquisition
7 Lessons I Learned Marketing an App in Japan

Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Poshmark

Blog Dating
NEW! 2018 Mobile Dating Apps Report

Webinar Brand Safety, User acquisition
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)

Blog Social
What I Learned Running Mobile Ads on Snapchat

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – The Weather Channel

Blog Company
The Ultimate Guide to Mobile Marketing Events in 2018

Event
App Growth Summit NYC

Blog Creative, Testing
The Weather Company on Testing Creative Across Audiences

Blog Mobile Heroes, Testing
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign

Blog User acquisition
Are Mobile Apps China’s Next Big Export?

Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Coupang

Case Study Shopping
How Coupang Re-Engagement Campaign Increased Purchases 221.4%

Event
Kochava Mobile Summit

Podcast Gaming, Mobile Heroes
Mobile Presence Podcast – Zenjoy

Blog Product
Liftoff Launches View-Through Attribution for Mobile Apps

Blog Creative, Testing
5 Effective Strategies for A/B Testing Ad Creatives

Blog User acquisition
Marketing an App in the Current “Freemium” Landscape

Blog Accelerate, Awards
Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List

Blog Mobile Heroes
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

Blog User acquisition
Marketing Your Mobile App to Android Users

Blog Awards, Company
Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500

Podcast Mobile Heroes, User acquisition
Mobile Presence Podcast – HomeAdvisor

Blog Brand Safety
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming

Blog ROAS Optimization
4 Tips for Improving Your Programmatic Advertising ROI

Case Study Shopping
How Sam’s Club Decreased Cost-per-First-Purchase 47.4%

Blog Creative
Dynamic Advertising for Mobile: Best Practices

Webinar Accelerate, User acquisition
2017 Mobile App Engagement Index

Blog Mobile Heroes
HomeAdvisor on the Benefits of a Comprehensive LTV Model

Blog Accelerate, Creative
Dynamic Mobile Advertising: Fast & Furious

Podcast Mobile Heroes, Shopping
Mobile Presence Podcast – Sam’s Club

Blog Analytics
NEW! 2017 Mobile App Engagement Index

Blog Mobile Heroes
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals

Blog User acquisition
Mobile App Marketing: Best Practices

Blog User acquisition
8 Examples of What Mobile App Engagement Really Looks Like

Podcast Finance, Mobile Heroes
Mobile Presence Podcast – Stash

Blog User acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes

Blog Mobile Heroes, Shopping
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities

Blog User acquisition
How Dynamic Advertising Can Reduce App Abandonment Rates

Blog Testing, User acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.

Blog Accelerate, User acquisition
Things You Ought to Know About Programmatic Ad Buying

Podcast Creative, User acquisition
Mobile Presence Podcast – Rosetta Stone

Webinar Creative, User acquisition
The Good, The Ad & The Ugly 4

Blog Brand Safety
Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)

Blog Finance, Mobile Heroes
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance

Blog Mobile Heroes
Rosetta Stone On the Importance of Audience Profiles and Segmenting

Event
Mobile Growth Canada

Webinar User acquisition
Subscription Apps: Trends and Tips for Successful Marketing

Blog Awards, Company
Liftoff Ranks #8 on Inc. 5000 List of 2017

Blog Analytics
NEW! 2017 Mobile Subscription Apps Report

Report
2017 Mobile Subscription Apps Report

Blog User acquisition
You’ve Built an App. Now How Do You Market It?

Case Study User acquisition
How USA TODAY Increased App Opens 386%

Event
App Promotion Summit Berlin

Case Study Finance
How Stash Invest Increased Linked Bank Accounts by 134%

Blog Analytics, Shopping
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?

Webinar Creative, User acquisition
The Good, The Ad & The Ugly 3

Case Study Finance, User acquisition
Acorns acquires more active investors with Liftoff

Blog Product
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing

Blog Company
Liftoff Opens Tokyo Office

Case Study Finance, User acquisition
How Clarity Money Increases Account Activations by 13%

Podcast Mobile Heroes
Mobile Presence Podcast – Trainline

Blog Company, User acquisition
Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017

Blog Mobile Heroes
Are Web Marketing Strategies Good For Mobile App Marketing?

Blog Creative
What Makes a Mobile Ad Dynamic?

Podcast Mobile Heroes
Mobile Presence Podcast – Clarity Money

Blog Finance
Clarity Money: Insights On Ad Creative, Metrics, and KPIs

Blog Shopping
Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs

Webinar Accelerate, Shopping
Best Practices in Marketing Shopping Apps

Podcast
Mobile Presence Podcast – Delivery Hero

Blog Shopping
NEW! 2017 Mobile Shopping Apps Report

Blog Analytics
Optimizing Post Install Engagement

Blog Mobile Heroes
The Importance of Understanding Unique Cultures When Marketing Globally

Blog Mobile Heroes
How Delivery Hero Creates a Seamless Experience from Impression to Purchase

Podcast Creative, Mobile Heroes
Mobile Presence Podcast – Acorns

Report
Guide to Marketing Gaming Apps

Podcast
Mobile Presence Podcast – letgo

Blog Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2017 List

Blog User acquisition
Using Targeted Lookalike Audiences for App User Acquisition

Blog Brand Safety, Q&A
Mobile Ad Fraud Expert Answers Three Important Questions

Podcast Dating, Mobile Heroes
Mobile Presence Podcast – Meetic

Webinar Brand Safety, User acquisition
The ABCs of Mobile Ad Fraud (and Strategies to Fight It)

Blog Dating
Why the Largest Dating App in Europe Tracks All App Events

Blog Brand Safety
Mobile Ad Fraud Q&A with Adjust

Podcast Mobile Heroes, Social
Mobile Presence Podcast – Twitter

Blog Awards, Company